Facts About Vehicle Advertising

Consider how many people you pass when you drive your vehicle each day.  Now imagine that your company information is posted on your vehicle.  By adding this important marketing message, you’re essentially creating a moving billboard at a much lower cost than a roadside one.  In essence, vehicle graphics are an extremely cost effective way to advertise.  A simple one-time investment will yield you years of exposure and ROI for your business. 

Consider these vehicle / fleet advertising facts from a recent American Trucking Association study:

- 97% of respondents remembered the ad displayed on trucks.
- 98% of the respondents felt the ad created a positive image for the advertiser.
- 96% of respondents said fleet graphics had more of an impact than billboards.

A Robinson, Yesawich & Pepperdine, Inc. study found:

- 91% of people surveyed said they notice words and pictures on fleet vehicles.
- 29% said they would base a buying decision on these impressions.
- Fleet graphics give 101 impressions per mile traveled.

At Signature Signs and Graphics we will help you create an eye-catching wrap for your vehicle.  Or, if you don’t want to go as far as wrapping your entire vehicle yet, we also have great decal and back window graphics options! 

Check out our gallery and call us today to get started!

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